Product Life Cycle
Print Digital Radio Events Brand Studio Solutions Case Studies Blogs About Us Investors Talent CSR Contact Us Product Life Cycle Management Strategies for Long-Term Success HT MEDIA TEAM JULY 29, 2024 • 9 MIN READ Understanding and managing the product life cycle (PLC) is crucial for long-term success. Companies must adopt effective strategies to ensure their products remain competitive throughout their lifecycle. This blog explores the essential PLC management strategies that can drive sustained success in the ever-evolving marketplace. The product life cycle in marketing refers to the stages a product goes through from its inception to its decline. These stages include introduction, growth, maturity, and decline. Each stage requires specific strategies to maximise the product’s potential and profitability. By understanding the PLC, marketers can better plan and execute their marketing efforts, ensuring optimal performance at every phase. 1....